Jean-Frédéric Dufour – CEO of Zenith, will be taking the reins as global CEO of Rolex – email address

Mr. Jean-Frederic Dufour served as Chief Executive Officer and President of Zenith Manufacture of LVMH Moet Hennessy Louis Vuitton from June 2009 to July 1, 2014. Mr. Dufour served as Managing Director of Maison Ruinart at LVMH Moet Hennessy Louis Vuitton from September 15, 2011 to July 1, 2014. He joined LVMH Moet Hennessy with considerable experience of the watch making industry. Mr. Dufour assumed increasing responsibilities in the manufacturing, commercial, marketing and management fields at several watch making companies (Chopard and Cie Geneva, Swatch Group, Ulysse Nardin). Since 2001, he served as Head of Product Development for Chopard Watches and Jewellery. He graduated from the University of Geneva where he read Commercial and Industrial Sciences.

Rolex SA (/ˈrlɛks/) is a Swiss luxury watch manufacturer based in Geneva, Switzerland.[3] Originally founded as Wilsdorf and Davisby Hans Wilsdorf and Alfred Davis in London, England in 1905, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.[4][5][6][7] After World War I, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and in 1920 Hans Wilsdorf registered Montres Rolex SAin Geneva as the new company name which eventually became Rolex SA in later years.[3][5][8][9] Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.[6][10][11]

Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. In 2018, Forbes ranked Rolex as the world's 71st most valuable brand.[1] As of 2018, among the world's top ten most expensive watches ever sold at auctions, three are Rolex watches. In particular, Paul Newman's Rolex Daytona currently holds the title of the most expensive wristwatch and the second most expensive watch ever sold at auction, fetching 17.75 million US dollars in New York on October 26, 2017.[12][13][14]

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