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Paul Reiche III- CEO, Toys for Bob- Email Address

Paul Reiche III is an American game designer, particularly for computer games. Reiche is best known for being the co-creator, together with Fred Ford, of the Star Control universe.

Toys for Bob is a small American video game developer founded in 1989 by Paul Reiche III and Fred Ford. They created Star Control and its sequel Star Control II: The Ur-Quan Masters in the early 1990s. However, they were not involved in the development of Star Control 3. After this they went on to create a number of games for Crystal Dynamics, including the hectic combination of action and strategy, The HordePandemonium and The Unholy War (as well as Little Witching Mischiefs in Japan for Bandai).[1]

This relationship with Crystal Dynamics ended in 2002. The company was bought by Activision on May 3, 2005, and is now a wholly owned subsidiary. The management team and employees have all signed long-term contracts with Activision, and Toys for Bob remains in place in Novato, California.[1]

On February 12, 2011, it was revealed that Toys for Bob had been working on the latest Spyro game in the series for Activision, known as: Skylanders: Spyro's Adventure.[2]

The name Toys for Bob was invented by Laurie Lessen-Reiche; it was chosen to stimulate curiosity and allude to Paul and Fred's appreciation of real toys.[3]

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