Peter Feld – Chief Executive Officer, GfK SE – Email Address

Mr. Peter Feld has been Chief Executive Officer and Member of Management Board at GfK SE since March 16, 2017. Mr. Feld is responsible for the corporate functions Strategy and Innovation, IT (Strategy, Enterprise, Applications, Infrastructure), Human Resources (including executives´ development and compensation), Integrity, Compliance and Intellectual Property, Internal Audit, Investor Relations and Marketing and Communications. Mr. Feld has been Chairman of The Executive Board at WMF Group GmbH (Also known as Wuerttembergische Metallwarenfabrik AG) since August 1, 2013 and serves as its Managing Director. Mr. Feld serves as an Executive Board Member of Beiersdorf Inc. Mr. Feld served as a Member of Executive Board at Beiersdorf AG from August 1, 2010 to July 31, 2013. From 2010 to 2013, he served as Executive Board Member - Region Europe & North America at Beiersdorf AG, Hamburg. He served as Manager of Product Supply at Procter & Gamble from 1992 to 2000 and served as its Manager of Marketing - Germany, Austria and Switzerland from 2001 to 2004. He served as General Manager of Greiter/PIZBUIN (worldwide) at Johnson & Johnson from 2004 to 2006 and served as its General Manager of Consumer Health Care - Germany, Austria, Switzerland and Benelux from 2007 to 2010. From 2013 to 2016, he served as the Chief Executive Officer of WMF Group, Geislingen. From 2007 to 2010, he served as Managing Director of Consumer Healthcare Central Europe at Johnson & Johnson, Neuss. From 2006 to 2007, he served as General Manager of Consumer Healthcare Switzerland at Johnson & Johnson, Zug, Switzerland. From 2004 to 2007, he served as General Manager of Greiter AG at Johnson & Johnson, Zug, Switzerland. He holds Master in Mechanical Engineering from RWTH Aachen in 1992.

The GfK Group, established in 1934 as Gesellschaft für Konsumforschung (Society for Consumer Research) is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos. It was founded by an association of university teachers, among them Ludwig Erhard, later Minister for Economics and Chancellor of Germany.

In April 2005 it acquired NOP World, based mostly in the United Kingdom, the United States and Italy, which was rated the ninth largest market research business in the world, a move described by the company as "the most important decision made by GfK since going public in 1999."^[1]

In May 2008 it acquired an equity stake in Deep-Packet Inspection company Qosmos in order to track and monitor Internet usage for marketing research.^[2]

In December 2011, GfK acquired Knowledge Networks, based in Palo Alto, the United States, which does online research for consumer products and services, pharmaceuticals, retail, media, and public policy. KN's Dimestore platform offers unique platform for measuring the effectiveness of digital ad campaign with simple surveys of streaming video ads, that allows real-time reporting also.