Mr. Stephen Smith, also known as Steve, has been Chief Executive Officer of L.L.Bean Inc. since January 2016. Mr. Smith served as Chief Customer Officer of ASDA Stores Limited and served as its Chief Marketing Officer since May 2012. Mr. Smith served as Chief Marketing Officer of Asda. He joined Walmart International in July of 2011 as the chief marketing officer for Walmart China and senior vice president responsible for Sam's Club and New Formats. He spent nine years
L.L.Bean, Inc., branded as L.L.Bean, is an American privately held mail-order, online, and retail company founded in 1912 by Leon Leonwood Bean and currently based in Freeport, Maine, United States. It specializes in clothing and outdoor recreation equipment. Its annual sales were USD $1.52 billion in 2012.