Ynon Kreiz is an American-Israeli businessman and current CEO of Mattel. He served as Chairman and CEO of Fox Kids Europefrom 1997-2002, Chairman and CEO of television and digital production company Endemol from 2008 to 2011, and as Chairman, CEO and President of web video network Maker Studios, Inc. from 2012 to 2016.
Born and raised in Israel, Kreiz earned a BA in Economics and Management from Tel Aviv University in 1991. He then moved to Los Angeles, California to attend graduate school and in 1993 received an M.B.A. from UCLA's Anderson School of Management.
In April 2018, Kreiz became CEO of Mattel, replacing Margo Georgiadis, after a year of continued weak sales. A director on Mattel's board since June 2017, he will become board chairman in May 2018.
Mattel, Inc. (/məˈtɛl/) is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. In 2014, it ranked #403 on the Fortune 500. The products and brands it produces include Fisher-Price, Barbie dolls, Monster High dolls, Winx Club dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and WWE Toys. In the early-1980s Mattel produced video game systems, under both its own brands and under license from Nintendo. The company has presence in 40 countries and territories and sells products in more than 150 nations. The company operates through three business segments: North America, international, and American Girl.