Greg Creed became Chief Executive Officer of Yum! Brands on January 1, 2015 and a Director of the Board in November 2014. He reports to the Company’s Executive Chairman, David Novak. Creed leads the Company’s overarching strategies, structure, people development and culture that will drive sales and profitability at all of its businesses worldwide. All Yum! functional leaders and divisions report to Creed, a 20-year veteran with the Company. Creed has more than 30 years of extensive experience in marketing and operations with leading packaged goods and restaurant brands. Previously, Creed was head of Taco Bell, the nation's leading Mexican-style quick service restaurant chain that serves more than 36 million customers each week in nearly 6,000 restaurants in the U.S. He was appointed Chief Executive Officer of Taco Bell in early 2011 after serving as President and Chief Concept Officer and was responsible for driving overall brand strategy and performance of the business in the U.S. and internationally. He has held various roles with the Company including Chief Marketing Officer at Taco Bell where he spearheaded the “Think Outside the Bun” campaign and new product introductions that generated strong sales and profit growth for five consecutive years, as well as Chief Operating Officer for Yum! where he created a people-focused leadership approach for global operations and led the strategic development for Taco Bell International.
Yum! Brands, Inc., or Yum! and formerly Tricon Global Restaurants, Inc., is an American fast food company. A Fortune 500 corporation, Yum operates the licensed brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide. Prior to 2011, Yum! also owned Long John Silver's and AW Restaurants.
Based in Louisville, Kentucky, it is one of the world's largest fast food restaurant companies in terms of system units—more than 41,000 restaurants around the world in over 125 countries. In 2014, Yum!'s global sales totaled more than US$13 billion.