Jochen Zeitz (born 6 April 1963) is the President, CEO and Chairman of the Board of Harley Davidson, Inc. He served as the Chairman and CEO of Puma for 18 years. He also served as Board Member of Kering, the luxury goods company, and chaired their Sustainability Committee for whom he developed its global sustainability strategy. Zeitz is currently a Board Member of Harley Davidson, The B Team, Cranemere, and the Kenya Wildlife Service (KWS). In addition to this Zeitz previously served on the board of Wilderness Safaris. Jochen Zeitz is also the co-founder of The B Team with Sir Richard Branson, Zeitz MOCAA and Founder of the Zeitz Foundation to support sustainable solutions that balance conservation, community, culture and commerce, and The Long Run.
As one of two major American motorcycle manufacturers to survive the Great Depression (along with Indian), the company has survived numerous ownership arrangements, subsidiary arrangements (e.g., Aermacchi 1974-1978 and Buell 1987-2009), periods of poor economic health and product quality, as well as intense global competition — to become the world's fifth largest motorcycle manufacturer and an iconic brand widely known for its loyal following — with owner clubs and events worldwide as well as a company sponsored brand-focused museum.