Yoshihiro Hidaka – President and Chief Executive Officer of Yamaha – email address

Mr. Yoshihiro Hidaka has been Chief Executive Officer and President of Yamaha Motor Co. Ltd. since January 2018 and its Representative Director since March 2017. Mr. Hidaka served as Executive General Manager of Corporate Planning & Finance Center and Senior Executive Officer at Yamaha Motor Co., Ltd. since March 2017. He joined Yamaha Motor Co. Ltd. in April 1987. He served as Vice President of Yamaha Motor Corporation, U.S.A. since July 2010. Mr. Hidaka served as Executive Officer, Executive General Manager of 1st Business Unit - Motorcycle Business Operations and General Manager of Southeast & East Asia Sales Division, 1st Business Unit - Motorcycle Business Operations at Yamaha Motor Co. Ltd. since 2016 until March 2017 and served as its Executive General Manager of 3rd Business Unit & Motorcycle Business Operations since 2013. He served as Executive Officer of Yamaha Motor Co., Ltd. Since 2014. He has been a Director of Yamaha Motor Australia Pty. Ltd. since April 27, 2015. He is Outside Director at Yamaha Corporation since June 2018. He served as Executive General Manager of 2nd Business Unit, MC Business Operations of Yamaha Motor Co., Ltd. since 2015.

Yamaha Motor Company Limited (ヤマハ発動機株式会社 Yamaha Hatsudōki Kabushiki-gaisha) is a Japanese manufacturer of motorcycles, marine products such as boats and outboard motors, and other motorized products. The company was established in 1955 upon separation from Yamaha Corporation (however Yamaha Corporation is still the largest shareholder with 12.21%, as of June 30, 2014),[1] and is headquartered in IwataShizuoka, Japan. The company conducts development, production and marketing operations through 109 consolidated subsidiaries as of 2012.[2][3]

Led by Genichi Kawakami, the company’s first president, Yamaha Motor began production of its first product, the YA-1, in 1955. The 125cc motorcycle won the 3rd Mount Fuji Ascent Race in its class.

The company's products includes motorcyclesscootersmotorized bicycles, boats, sail boatspersonal water craftswimming pools, utility boats, fishing boats, outboard motors, 4-wheel ATVs, recreational off-road vehiclesgo-kart engines, golf carts, multi-purpose engines, electrical generatorswater pumpssnowmobiles, small snow throwersautomobile engines, surface mounters, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs and helmets. The company is also involved in the import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. Yamaha’s motorcycle sales are the second largest in the world[4] outboard motor and Yamaha is the world leader in water vehicle sales.[5]

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