Mr. Yoshihiro Hidaka has been Chief Executive Officer and President of Yamaha Motor Co. Ltd. since January 2018 and its Representative Director since March 2017. Mr. Hidaka served as Executive General Manager of Corporate Planning & Finance Center and Senior Executive Officer at Yamaha Motor Co., Ltd. since March 2017. He joined Yamaha Motor Co. Ltd. in April 1987. He served as Vice President of Yamaha Motor Corporation, U.S.A. since July 2010. Mr. Hidaka served as Executive
Yamaha Motor Company Limited (ヤマハ発動機株式会社 Yamaha Hatsudōki Kabushiki-gaisha) is a Japanese manufacturer of motorcycles, marine products such as boats and outboard motors, and other motorized products. The company was established in 1955 upon separation from Yamaha Corporation (however Yamaha Corporation is still the largest shareholder with 12.21%, as of June 30, 2014), and is headquartered in Iwata, Shizuoka, Japan. The company conducts development, production and marketing operations through 109 consolidated subsidiaries as of 2012.
The company's products includes motorcycles, scooters, motorized bicycles, boats, sail boats, personal water craft, swimming pools, utility boats, fishing boats, outboard motors, 4-wheel ATVs, recreational off-road vehicles, go-kart engines, golf carts, multi-purpose engines, electrical generators, water pumps, snowmobiles, small snow throwers, automobile engines, surface mounters, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs and helmets. The company is also involved in the import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. Yamaha’s motorcycle sales are the second largest in the world outboard motor and Yamaha is the world leader in water vehicle sales.