Fabrizio Freda is President and Chief Executive Officer, The Estée Lauder Companies, a position he assumed on July 1, 2009. In this role, he is responsible for developing and achieving the Company’s overall vision, strategy, financial objectives and investment priorities. Mr. Freda is a member of the Company’s Board of Directors.
Mr. Freda joined The Estée Lauder Companies in March 2008 when he was appointed President and Chief Operating Officer. In this role, Mr. Freda was a key architect of the Company’s long-term strategic plan, which is focused on gaining market share in the global prestige beauty industry and generating sustainable, profitable growth. The strategy includes prioritizing resources to the most promising opportunities, making further investments in consumer knowledge, driving innovation and creativity through products and services, and expanding the Company’s distribution and geographic penetration. It also calls for greater integration across the Company’s brands, regions and functions to create cost efficiencies and leverage scale.
Mr. Freda is a strategically focused, financially disciplined, results-oriented leader with a proven track record in the consumer products arena. Prior to joining The Estée Lauder Companies, Mr. Freda had an outstanding 20-year career at Procter Gamble (PG), where he was responsible for various operating, marketing and strategic efforts. His last position at PG was President, Global Snacks, where he restructured the business, orchestrated its successful turnaround and managed employees, factories and research and development centers around the world. Mr. Freda also spent more than a decade in positions of increasing responsibility in the Health and Beauty Care division at PG. During that time he led the launch and expansion of the Pantene hair care brand in several European countries.
The Estée Lauder Companies Inc. /ˈɛsteɪ ˈlɔːdər/ is an American manufacturer and marketer of mid-range skincare, makeup, fragrance and hair care products. The company owns a diverse portfolio of labels, distributed internationally in up-market department stores, and has its headquarters in Midtown Manhattan, New York City.